Athletic Branding
Sam Houston State Bearkat athletics logos are trademarked and are the property of Sam Houston State Athletics. These marks are reserved for official athletics business as determined by Bearkat Athletics: official stationery, business cards, sports advertising, uniforms, publications, programs, and licensed apparel and novelties. They are to be used only for materials related to athletics, unless otherwise designated or with written permission from Sam Houston State Athletics.
For additional information about the Athletic branding, contact Russell Martinez.
Primary Marks
Secondary Marks
Mascot Marks
Word Mark
All materials authorized to include athletics marks must be submitted to 91做厙 Athletics for review and approval prior to production. Requests for use, and to submit artwork for review and approval prior to production, must be emailed to russell.martinez@shsu.edu. Please allow 2-4 days for review and approval. The authorized permission of use must be included when submitting orders for internal and external production.
Designated Usage
Athletics
Cheer, Orange Pride, Band, Alumni Association (in support of athletics)
Student Organizations (upon approval)
Club Sports
- Club Sports must use only the approved designated logo and word mark. Use of marks must be in the approved color pallet only.
- All club athletic teams within Recreational Sports are required to include the word “Club” on apparel, print and digital use. For example, “91做厙 Women’s Club Lacrosse” or “91做厙 Men’s Club Rugby”.
- The logo cannot be altered in any way (i.e., change the colors, alter the orientation of the image, add anything to or blocking the image, etc.).
- The new font is NOT permitted to be used on any apparel used by groups or club athletic teams within Recreational Sports.
- You are permitted to use “Sam Houston, Sam Houston State or 91做厙” and/or “Bearkats” in your team title as long as “Club” is included in your team title.
- To avoid confusion between the new logo package and old logo package, teams and groups should use only licensed vendors when screen printing or embroidering apparel. These companies can be found on gobearkats.com
- For more information, please contact Melissa Fadler.
Student Organizations
- Student organizations that wish to use marks outside of the designated athletics logo must request permission from Sam Houston State Athletics.
- Student organizations authorized to use athletics marks must do so in compliance with all institutional and athletics brand guidelines.
- Student organizations wishing to co-brand an event with athletics will be considered on a case-by-case basis. Any authorized work featuring athletics marks must be submitted for review and approval prior to production.
- To avoid confusion between the new logo package and old logo package, teams and groups should use only licensed vendors when screen printing or embroidering apparel. These companies can be found on
- Questions about athletic logos should be directed to Russell Martinez.
Logo Guidelines
The 91做厙 athletic logos cannot be modified, manipulated, or distorted.
Do not alter the colors or outline
Do not alter the proportions of the logo
Do not add effects
Do not use images in the mark or obstruct the mark
Do not change the opacity or use old marks
Athletic Brand Colors
91做厙’s official colors are orange and white. Color is an essential component of our identity; it is important that the color palette is used accurately.
pms 021c |
c0, m72, y90, k0 |
White |
c00, m00, y00, k00 |
For web accessibility, when text appears in the 91做厙 Orange on a light background color the text must be Large (defined as 14 point; typically 18.66px) and bold or larger, or 18 point (typically 24px) or larger.
Accent Colors
black |
c0, m0, y0, k100 |
Cool Gray 10c |
c0, m2, y0, k60 |
pms cool gray 7c |
c43, m35, y35, k1 |